• The following words and expressions, wherever mentioned herein, shall have the meanings assigned thereto unless the context indicates otherwise:

  • 1. KSA: Kingdom of Saudi Arabia.

  • 2. SECB: Saudi Exhibition and Convention Bureau

  • 3. Organizer: Private Sector Companies and Institutions

  • 4. Competent Authorities: Relative Authorities

  • 5. Product Introduction Exhibition: Business event organized by a commercial institution or company to introduce a product or service, or launching a new product or service. Direct sale is prohibited, and the event may include organizing an accompanying specialized workshops.

  • 6. Exhibits: Products and services exhibited in the product introduction exhibition.

All product introduction exhibitions held in KSA shall be subject to these rules and procedures, except for (Graphic Art, Photo Gallery), which are subject to the procedures set out by Royal Order No. (5186) dated 15/4/1426 AH, and the Circular of Ministry of Interior No. (164530) of 18/9/1436 AH.

• 1. Organizing product introduction exhibitions in KSA, which fall within SECB jurisdiction, shall be prohibited without SECB licensing.

• 2. Product introduction exhibitions shall be organized and operated in compliance with general regulations and applicable instructions of KSA.

• 3. There shall be no slurring of state symbols or policies; no discussion of any subjects related to policy, security, tribes or religion that may cause public distress or agitation; or lead to disturbance public order.

• 4. The SECB Supervisory Committee shall determine the fees of the services related to the product introduction exhibitions and shall be reviewed periodically.

• 5. The product introduction exhibition shall be titled with the name of the product, service or institution organizing the exhibition. It shall comply with Arabic language and public decency, taking into consideration all intellectual rights according to the applicable regulations.

• 6. Prior to receiving the SECB license, all promotional activities for the product introduction exhibition are prohibited, including advertising in all forms.

• 7. Product introduction exhibition's initial approval or license may not be assigned or sub-licensed to third parties. Subcontracting agreements may be concluded with other institutions to provide supply or market services to product introduction exhibition.

• 8. SECB shall hold no moral or financial liability in case the organizer fails to implement the rules and procedures of product introduction exhibitions.

• 1. Duration may not exceed five days.

• 2. Organizing product introduction exhibitions shall be restrict to licensed exhibition halls and hotel halls, malls and event halls registered in SECB portal.

• 3. Venue management shall only host product introduction exhibitions licensed by SECB. The SECB license shall be stated as a prerequisite in the leasing contracts between the venue and organizers.

• 1. The product introduction exhibition shall be specialized for the products or services of one facility and shall be limited to its representatives.

• 2. Direct sale is prohibited during product introduction exhibition.

• 3. Exhibiting counterfeit goods, equipment, devices and machines that do not meet Saudi specifications and standards shall be strictly forbidden.

• 4. Necessary approvals shall be obtained from the competent authorities, in case of any withdrawals, or additions of competitions, cultural or entertainment events.

• 5. Food and drinks may be served in allocated areas by restaurants licensed by relative authorities and according to the approved standards.

• 6. Workshops accompanying the product introduction exhibition may be held, provided they obtain SECB license prior to the exhibition according to SECB rules and procedures.

• 7. Products exhibited shall meet documents and conditions from competent authorities, according to the following table:

• Name

  Exhibits Type
  Ministry of Commerce and Investment	Commercial agencies Precious metals and stones
  Saudi Arabia Ministry of Housing	Real estate, products and residential projects
  Saudi Intellectual Property Authority	Intellectual property rights
  Saudi Food and Drug Authority	Food, medicine, and medical and therapeutic equipment of all kinds
  Saudi Customs

• 1. The rules and regulations of the Ministry of Labor and Social Development shall be observed in product introduction exhibition.

• 2. All employees, exhibitors and visitors participating in the product introduction exhibition shall wear ID cards indicating their names, jobs and affiliates.

• 3. Participants and visitors shall conform to suitable dress code not in violation of religious values and local traditions.

• 4. Provide a first aid room and a paramedic during product introduction exhibition work hours, whenever the number of attendances exceeds 200 persons.

• 5. Smoking is strictly prohibited within all the product introduction exhibition facilities. Visible "No Smoking" signs shall be placed and a smoking area shall be allocated outside the product introduction exhibition.

• 6. Allocate two prayer areas for males and females. Prayer calls shall be announced at the product introduction exhibition.

• 7. Souvenirs distributed in the product introduction exhibition shall be Saudi handicraft products.

• 8. SECB logo and license number shall be placed on all advertising and promotional materials of the product introduction exhibition.

• The organizer is obligated to end the product introduction exhibition at the time stated on the license, and submit a report to SECB within one month of the end date. This report shall be used for research purposes and SECB may not publish such a report, which includes the following:

  • 1. Actual opening and end dates.

  • 2. Total area of the product introduction exhibition.

  • 3. Number of individuals who participated in organizing the product introduction exhibition.

  • 4. Total number of exhibitors participating in the pavilions of the product introduction exhibition.
    5. 5Total number of visitors from inside and outside KSA and their evaluation.

  • 6. 6Photos of the product introduction exhibition and a summary of all media coverage.

  • 7. General information on the achieved results.