The words and phrases mentioned below, wherever they appear, shall have the meanings specified unless the context of the text indicates otherwise:

• The Kingdom: The Kingdom of Saudi Arabia.

• The Program: The National Program for Exhibitions and Conferences.

• The Organizer: One of the institutions or companies licensed to organize exhibitions in the Kingdom of Saudi Arabia.

• The Exhibition: The Consumer Goods Exhibition, which is a business event organized by a licensed institution or company to facilitate effective meetings between buyers and sellers, with visitors from the public, and direct sales are permitted.

• The Temporary Facility: A place constructed temporarily to host the Consumer Goods Exhibition within it.

• The Relevant Authorities: The Supervisory Committee for the National Program for Exhibitions and Conferences, the Ministry of Interior, the Emirs of the regions, the Civil Defense, the Municipalities, the Ministry of Commerce and Industry, and the General Panel for Tourism and Antiquities.

• The Gulf States: The member states of the Gulf Cooperation Council.

1. The applicant for organizing the exhibition must be one of the companies or institutions licensed to organize exhibitions.

2. The number of exhibitions licensed and organized by the organizer shall not exceed six exhibitions per year as a maximum.

3. The application for the exhibition license must be submitted at least ninety days prior to the date of the exhibition.

4. The financial fee for the exhibition license must be paid.

5. In the event of the organizer modifying or changing the date or location of the exhibition or canceling it, a financial service fee will be charged, and the program must be notified in writing at least one month prior to the originally licensed date, with justifications for the change provided, and approval from the program must be obtained.

6. The exhibition organizer shall be fully responsible for the exhibition before the National Program for Exhibitions and Conferences, and the license may not be transferred or sold to others.

7. The duration of the exhibition shall not exceed (30) days.

8. The Arabic language shall be the official language of the exhibition.

9. The exhibition must be named with an appropriate title that complies with Modern Standard Arabic, while adhering to all intellectual property rights according to the applicable regulations.

10. Entry fees may be imposed on visitors wishing to attend the exhibition, after coordinating with the program at least one month prior to the exhibition, and obtaining written approval from the program.
11. Advertising or conducting any promotional activities for the exhibition is prohibited before obtaining the license from the program.

12. Maintaining Islamic values, Sharia controls, and general regulations in the Kingdom during the execution of the exhibition.

13. The program may refuse the request to organize the exhibition based on data related to the scheduling of exhibitions or conflicts with other exhibitions or events, or instructions issued by the relevant authorities.

14. The program bears no responsibility, whether moral, financial, or otherwise, in the event that the organizer fails to implement the policies and procedures governing consumer goods exhibitions.

1. The exhibition shall be limited to exhibition halls, within commercial centers, and halls inside hotels (5 or 4-star category), and licensed social event halls designated for holding exhibitions.

2. The exhibition is permitted to be held in a temporary facility in cities and governorates where licensed exhibition halls are not available, with full compliance with all policies and regulations specified in Annex No. (1), as well as the civil defense requirements specified in Annex (2).

3. If the exhibition is to be held in a temporary facility, the organizer is obligated to coordinate with the civil defense administration in the area where the exhibition will be held to inspect the facility and sign Form No. (4) which certifies the facility's compliance with civil defense requirements at least (7) days prior to the exhibition; failure to comply will result in the cancellation of the license granted to the organizer.

1. Participation in the exhibition is limited to the following:  

• - Productive families in the Kingdom and Gulf countries.

• - Artisans in the Kingdom and Gulf countries.

• - Manufacturers and distributors of national products in the Kingdom and Gulf countries who are authorized to do so.

• - Commercial establishments in the Kingdom that have valid commercial registrations.

2. The following is strictly prohibited:

• - Displaying any materials that are nearing expiration.

• - Displaying any perishable food products such as dairy products and their derivatives.

• - Displaying any damaged or old materials for the purpose of disposal through sale.

• - Displaying counterfeit goods, equipment, devices, and machines that do not comply with Saudi specifications and standards.

3. Signs must be hung on all participating booths indicating the names of the entities, and if those entities have commercial establishments in the Kingdom, the commercial registration number and the address of the commercial establishment must be displayed.

4. A designated area may be allocated for the sale of food and beverages, provided that the participants in that area are restaurants licensed by the relevant authorities and according to the standards approved by those authorities.

5. A percentage of (5%) of the total area of the exhibition hall must be allocated to be granted free of charge for the participation of productive families and Saudi artisans.

6. Conferences, seminars, lectures, or workshops may be held in conjunction with the exhibition, after coordinating with the program at least two months prior to the exhibition and obtaining written approval from the program.

1. All administrators and employees in the exhibition management must be Saudi nationals, and it is strictly prohibited for foreigners to work in the exhibition management.

2. Foreigners are allowed to work as exhibitors in the participating booths at the exhibition, and they must be sponsored by the entities they represent at the exhibition.

3. All employees and exhibitors participating in the exhibition are required to display identification cards that clearly indicate their name, position, and the entity they work for.

4. The appearance of the exhibitors must be appropriate in terms of clothing and in accordance with Sharia regulations.

5. An office for the executive management of the exhibition must be provided, equipped with telephone, fax, and internet services, and the organizer must provide a responsible person present in this office during the exhibition's working hours throughout its duration.

6. A first aid room and a first aid officer must be available throughout the working hours of the exhibition.

7. A designated area for storing goods must be provided, meeting safety standards in accordance with the civil defense requirements specified in Appendix No. (2).

8. A designated area for information and answering visitors' inquiries must be allocated.

9. A box for receiving complaints and suggestions from visitors must be provided.

10. Smoking is strictly prohibited in all exhibition facilities, and clear signs stating "No Smoking" must be posted, with a designated smoking area in the outdoor courtyard of the exhibition.

11. A prayer area for men and women must be allocated, and sales must be halted during prayer times.

12. A dedicated website for the exhibition must be provided.

13. The program license number must be displayed on all advertising materials for the exhibition.

1. The organizer is obligated to close the exhibition at the specified time according to the License.

2. The organizer is required to submit a Report within a month after the conclusion of the exhibition, which includes the following:

• - The actual start and end dates of the exhibition.

• - The total actual area of the exhibition.

• - The total actual area that was rented in the exhibition.

• - A list of names and contact numbers of the exhibiting entities in the exhibition.

• - A list of the types of exhibits that were displayed and sold in the exhibition.

• - The total number of exhibitors participating in the exhibition booths.

• - The total number of visitors, and the average spending of a single visitor during their attendance at the exhibition.

• - Photos of the exhibition.

• - A media summary about the exhibition and what the newspapers reported regarding the exhibition.

In the event of a violation of the policies and regulations governing consumer goods exhibitions, the organizer will be subject to legal accountability and penalties in light of what is stated in Annex No. (3).

First: The organizer (License applicant) fills out the forms specified in the electronic portal of the National Exhibitions and Conferences Program, which include:

• - "Information about the organizing entity of the consumer goods exhibition".

• - "Information about the consumer goods exhibition".

• - Signature of "Commitment to comply with the policies and procedures for holding consumer goods exhibitions".

• The claim must be submitted in full at least ninety days before the exhibition date, accompanied by the following:

  • - A valid commercial registration for conducting exhibition organizing activities.

  • - A certificate of membership in the Chamber of Commerce and Industry, a Zakat certificate, and a Social Insurance certificate.

  • - A lease agreement for the office or proof of ownership for the company or institution organizing the exhibition.

  • - A copy of the preliminary reservation confirmation letter for the exhibition venue.

  • - A copy of the valid Civil Defense license for the establishment where the exhibition will be held.

  • - A detailed business plan and vision for the exhibition, along with a layout of the exhibition site indicating the distribution of exhibitors.

  • - If the exhibition is in a temporary establishment, a comprehensive site plan for the exhibition must be submitted, showing entrances, exits, and parking, approved by the (Municipality/City Council) and (Civil Defense Administration in the region), taking into account the policies specified by the program regarding the temporary establishment as outlined in Annex No. (1) and Annex No. (2), and providing proof of approval from the landowner where the exhibition is held.

  • - If the exhibition is in a temporary establishment, the establishment must be inspected by the Civil Defense immediately after its construction is completed, and Model No. (1) must be signed to confirm that the temporary establishment complies with Civil Defense requirements.

Second: If the claim is complete and submitted electronically to the program, the program will then send a confirmation message of receipt of the claim.

Third: The program studies the claim and documents, and responds to the organizer within two weeks with acceptance, rejection, or acceptance with conditions.

Fourth: If the program approves the claim, the organizer pays a financial fee for the exhibition license service and provides proof of payment.

Fifth: The program issues the exhibition license certificate and hands over the original copy of the license to the organizer.

Sixth: The program provides the relevant authorities with a copy of the license for arrangement, supervision, and monitoring, and to report any violations that occur during the organization of the exhibition, each according to their jurisdiction.