The award aims to achieve the following:
1- Stimulating sectors to adopt the principles of quality and institutional excellence through the application of the national excellence model and its standards.
2- Enhancing the concepts and applications of performance measurement and continuous improvement of operations.
3- Working to raise the level of quality and productivity efficiency across various sectors, and enhancing their efforts and enabling them to compete at the global level.
4- Providing information related to quality and institutional excellence at the national level.
5- Raising awareness of the cultures of quality and institutional excellence and their applications, and disseminating them within the community and among various sectors.
6- Motivating administrative leaders in the sectors to achieve the goals of total quality and fulfill their responsibilities.
7- Establishing a platform for exchanging best practices and benchmarking in the fields of quality and institutional excellence among sectors.
8- Honoring distinguished establishments in a way that contributes to creating an environment that encourages quality and excellence across various sectors.
9- Providing training and consulting services related to quality and institutional excellence for the sectors.
10- Conducting research and studies related to measuring the impact of participation in the award and applying its national model for institutional excellence and its standards, and collaborating with specialized research entities inside and outside the Kingdom to achieve this.
11- Achieving integration of all national efforts for quality and excellence awards across various sectors.
12- Collaborating with local, regional, and international awards similar to the award for the exchange of experiences and knowledge transfer.