• 1- The words and terms contained in this Regulation shall have the meanings set forth opposite each of them in Article (One) of the Real Estate Brokerage Law, issued by Royal Decree No. (M/130) on 30/11/1443 AH, and its Executive Regulations, unless the context requires otherwise.

• 2- The following words and terms - wherever they appear - in this Regulation shall have the meanings set forth opposite them:

  • Real Estate Advertisement: Any content published to promote a real estate product in any visual, written, or audio medium.
  • Licensee: A natural or legal person licensed by the Authority to provide real estate marketing and advertising services.
  • Advertiser: Any natural or legal person who requests the publication of a real estate advertisement.
  • Electronic Real Estate Platforms: Applications or websites licensed by the Authority that allow the publication or marketing of real estate advertisements.

The provisions, conditions, and regulations contained in the Real Estate Brokerage Law and its Executive Regulations shall apply to this Regulation.

• The provisions of this Regulation apply to all real estate marketing and advertising practices, particularly those conducted through the following means:

  • 1- Social media platforms and means.
  • 2- Visual, audio, or written media.
  • 3- Exhibitions and public events.
  • 4- Electronic real estate platforms.
  • 5- Advertising boards.
  • 6- Any other means decided by the Authority's Board of Directors.

• 1- The issuance of a license for real estate advertisement requires the availability of the following requirements:

  • A- Advertiser's data and status, along with supporting documents, according to the license application form.
  • B- Real estate ownership registration deed number - except for real estate under the supervision of government authorities -.
  • C- The real or personal rights intended to be advertised.
  • D- An effective means of communication with the advertiser.

• 2- The Authority, when in need of any additional data or documents, shall notify the license applicant, who must complete the required information within a period not exceeding seven (7) working days from the date of notification; otherwise, the application shall be considered rejected.

• 3- The Authority shall issue the license to the applicant or reject the license application with reasons for rejection stated and notify the applicant accordingly.

• 4- The Authority has the right to cancel the real estate advertisement license upon proof of any of the following cases:

  • A- Inaccuracy of the information provided at the time of application.
  • B- Discrepancy between the information included in the license and the information published in the real estate advertisement.

• 1- The real estate announcement - except for announcements published on electronic real estate platforms - must include the following data:

  • A- The real or personal rights intended to be announced.
  • B- Description of the property, its condition, data, and location, including information that affects the value of the property or the decision of the target of the announcement.
  • C- Services and rights associated with the property, including any existing disputes regarding it - if any.
  • D- A means of communication matching the data provided when requesting the announcement license.
  • E- Name of the announcer.
  • F- Highlighting the announcement license number.
  • G- Expiry date of the announcement license.
  • H- Activity practice license number of the licensee.

• 2- The content of the real estate announcement may be limited to the announcement license number and a quick response code, which includes access to the data referred to in paragraph (1) of this article.

• 3- The content of the real estate announcement on electronic real estate platforms may be limited to the announcement data retrieved through technical linkage with the Authority’s systems.

• The licensee, when practicing real estate marketing, must comply with the following:

  • 1- Precisely identify the real estate subject to marketing when presenting it to the public.
  • 2- Adhere to the regulations and instructions issued by the competent authorities when using advertising and marketing means.
  • 3- Refrain from including inaccurate or misleading information that may disrupt the stability of the real estate market or undermine confidence in it.
  • 4- Commit to the principles of transparency and fairness in practicing the activity.
  • 5- Ensure the availability of a valid real estate advertising license for the real estate subject to marketing.
  • 6- Comply with including all the data specified in Article (Five) of this Regulation.
  • 7- Remove the real estate advertisement immediately upon the expiration of its purpose or the expiration date of its license, whichever comes first.

• The following are prohibited in real estate marketing:

  • 1- Direct or indirect harm to others.
  • 2- Publishing fictitious data for the purpose of collecting information from recipients or the public or for any other purpose.
  • 3- Placing contact information in the real estate advertisement that does not match the data provided when applying for the advertisement license.
  • 4- Using the name, logo, or identity of the Authority, any entity, or another government company without legal justification.
  • 5- Including data in the real estate advertisement that contradicts reality or suggests something inconsistent with the nature of the property.

• The licensee, when establishing an electronic real estate platform, must comply with the following:

  • 1- Register the platform and technically link it with the Authority after it is documented with the Saudi Center for Competitiveness and Business.
  • 2- Verify the advertisers' accounts through the National Access.
  • 3- Add real estate advertisement data according to the information retrieved from the Authority’s technical systems.
  • 4- Remove any real estate advertisement containing misleading information, information that contradicts reality, or implies something inconsistent with the nature of the property, immediately upon discovery.
  • 5- Do not allow the publication of any unlicensed real estate advertisement.
  • 6- Remove the real estate advertisement immediately after the expiration date of its license.
  • 7- Update the copies of technical linking operations and procedures according to the Authority’s requirements.
  • 8- Provide a page on the platform to receive complaints, which must include a complaint submission form, complaint registration number and date, the procedures taken regarding it, and the duration of its processing.
  • 9- Do not change or allow users to change the content of the real estate advertisement after it is published.
  • 10- Respond to the Authority’s requests when it requests user information within (2) working days.
  • 11- The platform server hosting location must be within the Kingdom.
  • 12- Notify the Authority at least (10) working days before stopping the activity or changing the platform’s operational model from the date of stopping or changing.
  • 13- Delete all data and information related to the content of real estate advertisements upon cessation of activity.
  • 14- Delete any content that violates the provisions of the Law, its regulations, and the terms and conditions of platform use.
  • 15- Comply with the systems related to the operation of the platform.

Without prejudice to the provisions of this Regulation; obtaining a real estate advertisement license is not required if the advertiser is licensed to market the entire real estate project pursuant to other laws or regulations, including – but not limited to – real estate contributions, sale and lease of off-plan real estate projects, and real estate auctions.